Reality TV star and entrepreneur Natasha Akide, popularly known as Tacha, has revealed why she decided to hold her Guinness World Record attempt for the most makeovers done in 24 hours in Lagos, Nigeria, instead of the United Kingdom.

Speaking during a chat with influencer Egungun at her Tacha Beauty Festival, the former Big Brother Naija housemate explained that her decision was driven by a desire to promote Nigeria’s creative and entrepreneurial spirit.

“London won’t give me the vibes I want. I had sponsorship offers from international brands, and we initially planned to do it in London. But it always makes sense to carry your country along,” Tacha said.

She emphasized that the goal was not only to break a world record but also to celebrate the talent, vibrancy, and potential of Nigeria’s beauty industry.

The 24-hour marathon makeover session began on Saturday night in Lagos, with Tacha targeting 150 makeovers within the timeframe. By Sunday morning, she had already completed 115 makeovers in 12 hours, surpassing the previous Guinness World Record of 113 makeovers completed in 24 hours.

The record attempt formed part of the Tacha Beauty Festival, a three-day celebration held from October 10 to 12, spotlighting beauty, culture, innovation, and resilience within Nigeria’s fast-growing creative sector.