By Tolulope Oguntimehin 

Dr. Ubon Udoh, although not officially affiliated with the Nigeria Basketball Federation (NBBF) or that of the FCT, stands as a beacon of basketball development across the nation, surpassing the contributions of many. As the esteemed leader of one of Africa's largest foundations, the Abdul Samad Rabiu Africa Initiative (ASR Africa), 

Dr. Udoh tirelessly labors behind the scenes to foster the growth of basketball in Nigeria. Despite the demanding nature of his role in managing ASR Africa, a foundation with extensive projects spanning numerous African countries, Dr. Udoh remains steadfast in his commitment to advancing the sport through his Hotcoal Basketball Initiative.

This initiative, under Dr. Udoh's guidance, collaborates closely with basketball associations and key stakeholders in various Nigerian states such as Adamawa, Bayelsa, Akwa Ibom, Nasarawa, the FCT, Borno, and Plateau. Their collective aim is to cultivate and nurture the sport at every level of society. Notably, the Hotcoal Basketball Initiative recently demonstrated its dedication by donating a basketball court to Nasarawa State University, a gesture aimed at empowering students and fostering the game's growth among the youth.

Moreover, the initiative goes above and beyond by organizing monthly basketball competitions in Adamawa, Bayelsa, and Akwa Ibom, alongside a plethora of programs held throughout the country. These initiatives include coach training sessions and mentorship programs designed to guide young individuals towards fulfilling futures. Despite Dr. Udoh's preference for remaining out of the limelight, his conscientious efforts at grassroots basketball development serve as a blueprint for anyone seeking to elevate the sport's fortunes in Nigeria.