Veteran music executive and Mavin Records boss, Don Jazzy, has called out a food vendor who attempted to trade a plate of nkwobi for a free performance by superstar singer Rema.

In a humorous but pointed video shared on his Instagram page, Don Jazzy recounted how a vendor gave him nkwobi — a spicy Igbo delicacy — unsolicited, only to later request that Rema headline her upcoming event for free as a form of repayment.

The music mogul, visibly amused and slightly irritated, issued a light-hearted warning to fans and business owners:

“Nobody should give me free gift again. I don’t want it.”

Explaining the situation, Don Jazzy said:

“Out of nowhere, you give me free nkwobi that I didn’t ask for — which you insisted on. I accepted and ate it. Suddenly, you want me to return the favour by giving you Rema?”

“How does that even add up? Is the exchange rate for me? Because of nkwobi?” he questioned, drawing laughter and reactions from fans.

The post, which has since gone viral, sparked online debates about entitlement culture and the hidden costs of "free" gifts, with many agreeing that Don Jazzy’s frustration was valid — albeit hilariously expressed.

Known for his wit and candor, Don Jazzy continues to entertain not just through music but also with his ever-relatable social media presence.