In a landmark move to support grassroots football and youth development in Nigeria, SEVA Group has announced its commitment to reward the Most Valuable Players (MVPs) at each of the 16 centers hosting the 2025 Nationwide League One (NLO) U19 Play-Offs.

 

The global brand marketing and distribution company confirmed its participation through an official communication to the NLO, stating: “We are pleased to inform you that the Management of SEVA Group wholeheartedly accepts your request.”

 

Speaking on the development, SEVA Group’s Managing Director, Dr. Fiyinfoluwa Adeeko, emphasized the company’s long-standing dedication to youth empowerment through various initiatives.

 

“Football is more than just a sport; it serves as a powerful tool for youth empowerment, community engagement, and national unity,” said Dr. Adeeko.

“For decades, SEVA Group has been committed to investing in initiatives that promote education, entrepreneurship, skills acquisition, and social growth.

Our decision to partner with the NLO aligns perfectly with our vision of nurturing young talents and creating platforms for youth to thrive and excel.”

 

The partnership will see each MVP receive a performance certificate and a cash prize, a move SEVA Group believes will encourage excellence, discipline, and resilience among young Nigerian footballers.

 

Chief Operating Officer of the NLO, Olushola Ogunnowo, lauded the collaboration, describing it as a significant boost to the league’s mission.

 

“We are delighted to have SEVA Group as partners as we enter the final phase of the NLO U19 Youth League season,” said Ogunnowo.

“Their support will go a long way in not only rewarding talent but also encouraging grassroots development across the country.”

 

The 2025 NLO U19 Play-Offs, known as the biggest youth football tournament in Nigeria, will take place across 16 designated centers, with SEVA Group set to recognize and reward one standout player from each location.

 

This partnership underscores SEVA Group’s ongoing mission to create opportunities for young people while contributing meaningfully to sports development at the grassroots level.