In a move to breathe new life into Nigeria's sporting landscape, Senator John Owan Enoh, the Minister of Sports Development, has forged significant partnerships with key players in the private and corporate sectors.

The focal point of this initiative is the revival of the Challenge Cup, a revered football competition dating back to 1945, which has long been cherished as a cornerstone of Nigerian sports culture.

On Friday, April 19, 2024, Senator Enoh announced the signing of a Memorandum of Understanding (MOU) with GTI Asset Management and Trust Limited, a leading investment banking firm renowned for its expertise in sports management and development. This collaboration, bolstered by GTI's established engagements with the Nigerian Football Federation (NFF) and the Nigerian Professional Football League (NPFL), aims to elevate the Challenge Cup to new heights of prominence.

The revamped competition, now rechristened as the President Federation Cup, will see the involvement of grassroots teams and is expected to generate employment opportunities for approximately 500,000 Nigerians. It is projected to engage over 100 million football enthusiasts both domestically and internationally, thereby showcasing Nigeria's sporting prowess on the global stage.

Senator Enoh expressed confidence in GTI's capabilities, citing their distinguished track record as a testament to their suitability for the partnership. He also emphasized the transformative potential of such collaborations, which harness innovation, technology, and human expertise to propel Nigerian sports to unprecedented levels of success.

The Minister extended his gratitude to key stakeholders, including Mrs. Tinuke Watti, the Permanent Secretary of the Sports Ministry, Mr. Musa Gusau, President of the NFF, and Mr. Abubakar Lawal, along with the entire GTI team, for their invaluable contributions to this endeavor.

With the President Federation Cup poised to become a beacon of Nigerian football excellence, Senator Enoh expressed optimism for its enduring legacy, championing the vision of President Bola Ahmed Tinubu.

The stage is set for a new era of sporting glory, as Nigeria's leaders, both in government and the private sector, join forces to propel the nation to greater heights through the power of sports.