HP Inc. (NYSE: HPQ) is set to participate in the second edition of GITEX AFRICA, the continent's largest tech and startup event. The company's latest innovations in personal systems, gaming, printing, and hybrid working solutions align perfectly with this year's theme, "Creating a Bold Future for Africa." This pan-African event aims to accelerate the development of new tech communities by uniting global leaders, disruptive technologies, and startups to drive Africa's innovation-driven future.

Navigating the Rise of Hybrid Work

As hybrid work models gain traction globally, research by Quorica on The Future of Work indicates that remote working is expected to increase from the current 36% to 44% by next year. This trend underscores the need for businesses to remain flexible and responsive to their workforce's needs to retain talent and maintain productivity. Concurrently, the adoption of generative AI is shaping businesses and industries worldwide. According to the United Nations Economic Commission for Africa, AI could expand Africa’s economy by $1.5 trillion by 2030.

Ertug Ayik, Managing Director of HP Middle East and Africa, expressed enthusiasm for HP’s participation at GITEX AFRICA, stating, “We are truly excited to be part of this year’s GITEX AFRICA, especially as we embrace the vision of creating a bold future for the continent. This vision aligns perfectly with our ‘Future Ready’ strategy.”

AI’s Potential to Enhance Work Relationships

Despite the widespread adoption of hybrid work arrangements, employees continue to struggle with feelings of disconnection and digital fatigue. According to HP's 2023 Work Relationship Index, only 27% of the workforce reports having a positive work relationship, with 83% advocating for a reevaluation of work dynamics. Workers in growing economies are more open to AI, with 76% believing it will make their jobs easier and 75% finding it will make their jobs more interesting, compared to 48% and 44% respectively in mature economies.

The Work Relationship Index also highlights the need for business leaders to guide AI integration into work processes, as it can drive business transformation. Over 40% of employees feel uncertain about when to use AI and lack the necessary skills, while the majority of business leaders and knowledge workers support training and upskilling. Many employees view AI as a means to enhance job satisfaction and streamline tasks, making access to appropriate AI tools, training, and technology essential for success.

Focus on Impactful Work

HP is committed to unleashing the potential of AI, driving significant progress across organizations. By introducing the industry’s broadest portfolio of AI PCs, HP is transforming work experiences with personalized efficiency and reshaping technology interactions in the workplace.

Ayik stated, “We are excited to be the company that empowers people to thrive in work and life with AI-enabled solutions that are adaptable and flexible. Utilizing the best in data science, AI, machine learning, and automation, we are at the forefront of what AI can bring to our customers in Africa and beyond.”

HP's new Elite PCs are the world’s most advanced business laptops for collaboration, while the Z by HP mobile workstations are set to unlock new levels of productivity and creativity. The AI Creation Center, the world’s most comprehensive workstation solution for AI development, including the Z by HP AI Studio co-engineered with NVIDIA NGC libraries, enables data scientists to capitalize on AI creation.

In addition to the extensive AI PC portfolio, HP has expanded its range of certified conferencing room solutions and headsets with new Poly Studio solutions for more meaningful collaboration. HP also delivers the world’s first business PCs designed to protect firmware against quantum computer hacks, powered by the upgraded Endpoint Security Controller (ESC) chip to future-proof sensitive data.