Big Brother Naija host, Ebuka Obi-Uchendu, has issued a stern warning to the 14 new male housemates who entered the house during the second launch of the reality show’s tenth edition, tagged “10/10.”

Addressing the housemates, Ebuka outlined key rules and expectations, stressing that any form of brand promotion or sleeping for more than two hours during the day could lead to eviction.

He reminded them that the show had already begun and urged them to stay active and engaging from the start.

“If you say, I want to use the first week to get to know the housemates, it will just pass. The show has started today,” Ebuka warned.

Despite the caution, the host encouraged them to embrace the experience fully, advising them to be expressive and have fun.

“We need people that have energy. Don’t be afraid to have fun, speak your mind. Enjoy yourselves in that house and make friends,” he added.