Hero Larger Beer Completes Activation Of South East NPFL Clubs Partnership With LMC Amidst ‘Grumblings’

June 22 12:14 2022

Hero Lager beer at the weekend completed the activation of its partnership with the League Management Company, LMC, in respect of the four South East NPFL clubs, Enyimba, Heartland, Abia Warriors and Rangers, Exclusivenews.com reports.

Rangers transit home ground, Awka City Stadium, was venue for the event during the explosive NPFL matchday 34 clash between Rangers and run-away leaders, Rivers Utd.

The fixture ended on a no Victor, no vanquished note, with neither side finding opponents back od the net.

But with the match venue fully decorated with Hero pitch panels and backdrops as well as Hero Ambassadors inside the stadium, officials of the Anambra State FA told Exclusivenews.com that they were not aware of the activation ceremony.

“We’re not aware”, screamed Chijioke Onyedika, FA Secretary when Exclusivenews.com sought for his views.

It was understood that LMC had earlier this season signed a partnership deal with the beverage manufacturers on behalf of the four South,East NPFL clubs with a financial package thought to be in the region of N90m.

It was also gathered that the beer merchants had made an,initial part payment of N50m to LMC.

This much was confirmed to the four clubs by a top official of LMC at a meeting with the clubs.

The club felt not satisfied with the development, saying that since the deal was for them, they ought to be carried along.

They were not also happy that even though LMC has admitted receiving N50m part payment, “what stops them (LMC), from disbursing the money to the four clubs that are directly involved and who are beneficiaries of the money.

“Why would LMC now tell us that we should wait until when the second instalment of the money is received before we will be paid?

“The Hero brewers ought to have discussed and or negotiated with us first before LMC will be involved”, the clubs fumed amongst other concerns.

Exclusivenews.com further learnt that it was as a result of the concerns raised by Rangers on the way and manner the transaction was done and LMC’s inability to carry the affected four clubs that ďelayed the last leg of the activation which was the Rangers.

“The activation of the Heartland, Enyimba and Abia Warriors part had been done.

“The Rangers match today against Rivers Utd completes the activation of the Hero Partnership with LMC on behalf of the four South East NPFL clubs”, an official of Rangers merely quipped when Exclusivenews.com spoke to him.

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